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Global Perspectives on Contemporary marketing education /

Global Perspectives on Contemporary marketing education / Edt.: Brent Smith, Amiram Porath - Hershey, PA : Business Science Reference, An Imprint of IGI Global, 2016. - 293 p.

Includes bibliogr. references (p. 254-284) and index

ISBN: 9781466697843 9781466697850

Subjects--Topical Terms:
Marketing--Study and teaching

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