Global Perspectives on Contemporary marketing education / 
Edt.: Brent Smith, Amiram Porath 
 - Hershey, PA :  Business Science Reference, An Imprint of IGI Global,  2016. 
 - 293 p. 
<br/><br/>Includes bibliogr. references (p. 254-284) and index 
<br/><br/><label>ISBN: </label>9781466697843 9781466697850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching