TY  - BOOK
AU  - Smith,Brent
AU  - Porath,Amiram
TI  - Global Perspectives on Contemporary marketing education
SN  - 9781466697843
PY  - 2016///
CY  - Hershey, PA
PB  - Business Science Reference, An Imprint of IGI Global
KW  - Marketing
KW  - Study and teaching
N1  - Includes bibliogr. references (p. 254-284) and index
ER  -